Stephen Hawking has started the registration of his name as a trademark. The physicist has already submitted the necessary documents to the UK Intellectual Property Office, which started the procedure of registration of rights to the commercial use of his name.
Funds that a scientist can get for the sale of products with their name, Hawking is going to spend on charitable purposes, in particular the fight against AIDS. The representative of the University of Cambridge, where the scientist works, commented the news as follows: "This is a private matter of Professor Hawking, not the university, but I think he made the right decision to protect its name." Now the Internet can find souvenirs and underwear, which depict the scientist.