The European Court in Luxembourg ruled that the Rubik's Cube is not a trademark and may not be under legal protection.
Thus the highest EU court instance canceled the EUIPO decision which in 1999 approved the cube shape as a trademark for three-dimensional puzzle of the British company Seven Towns.
The dispute over trademark Rubik's cube ran high in 2006. The German company Simba Toys turned to EUIPO demanding to cancel the mark registration, as the Rubik's Cube has the technical solutions (spinning units) which can be protected only by patents, but not the rights to the trademark. EUIPO rejected the appeal then the Simba Toys has applied to the court. The Court held that the three-dimensional shape of the Rubik's Cube is no longer a trademark. This means that everyone is now permitted to produce multicolored mechanical puzzle, and the market will soon be filled with legal cheap imitations.
Rubik's Cube was invented by Hungarian sculptor and professor of architecture Erno Rubik. About 10 million of these toys sold in the world every year.