Beijing High Court has banned the Chinese plant in Guangdong Province to sell chips and canned vegetables under the trademark «face book».
Thus the claim of the American social network Facebook which has accused the Chinese manufacturer in the illegal use of its trademark had been sustained. Chinese factory registered «face book» trademark in 2014.
According to Chinese law foreign companies need to prove that their brand is well-known in China to challenge the use of its brand in China.
Litigation on this issue is rather controversial. So last week the court allowed the company Xintong Tiandi Technology to sell leather goods and other accessories under the brand IPHONE. Apple Inc. announced its intention to appeal the verdict.
In the same way the Chinese owners of the brand «face book» intend to do.