The family of infamous Mexican drug lord Joaquin El Chapo Guzman better known as El Chapo is trying to register his name as a trademark.
Mexican institute for industrial property has rejected two applications on the grounds that the drug lord was on the wanted list at the time of filing.
Several applications for ‘Joaquin El Chapo Guzman’ and ‘El Chapo Guzman’ were filed in 2011 by Giselle Guzman who is his daughter.
He headed Sinaloa Cartel, a criminal organization in Mexico. He ran twice from prison in 2001 and 2015 but was arrested again last week.
Before his recent arrest drug lord gave an interview to the actor Sean Penn for the magazine Rolling Stone.
The current case of the filing for a trademark registration is similar to the previous one, when in 2013 the Colombian Commission of Industry and Trade has rejected an attempt to register the name of another famous outlaw Pablo Escobar.